LONGBOROUGH SOFTWARE
Allows companies to optimize their marketing actions
Data mining to manage customer segments
customer can be segmented for better results
List management
various lists of users can be created and managed real time
E-mail editing
easy to use WYSIWIG editor is integrated in the software
e-mail routing with optimization systems
possibility to manage multiple ISP
multi-view in depth analytics
multiple reporting system to analyse in depth results
reputation management
multiple reporting system to analyse in depth results
FEATURES
LONGBOROUGH SOFTWARE FEATURES GIVE YOU THE TOOLS TO DO BETTER EMAIL MARKETING
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LIST AND SEGMENT MANAGER
You'll get better results from your email campaigns when you segment your recipient list. Studies show that you can increase response rates by up to 200% with emails that are more relevant. Thanks to the list and segment manager, you can send the most appropriate emails to your subscribers. Segmentations can be based on profile info, geolocation, website activity, puchase history, and more .
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E-MAIL EDITOR
With the E-mail editor, you can create professional emails quickly and effectively without designers or programmers. You can drag and drop elements as blocks, dividers, text and images to create your own email template masterpiece. Our user-friendly WYSIWYG email designer will enable you to create campaigns that match your branding, complement your messaging, and generate results.
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E-MAIL ROUTING WITH OPTIMIZATION SYSTEMS
You can quickly and easily connect to all leading cloud and on-premise email delivery providers. Start working within minutes! Connects to SMTP.com, Syn, PowerMTA, SendGrid and more. Then check out your inbox placement : what is delivered , where and start optimizing !
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IN-DEPTH ANALYTICS TOOL S
Analytics tools to provide a variety of analytic views by campaign, by individual member activity, by email delivery vendor and by recipient ISP domain, and more. Also analytic tools to analyse post clicks conversion such as sign-ups, shopping cart activity, purchases per email campaign.
- extraction system by customer segments after data mining plus reporting system
- management of lists depending on selected criteria – list growth analysis – import and export – automatic bounce and unsubscribe management
- system to edit and test e-mails with an A/B testing feature
- system to segment e-mails send by segment : geolocation , activity on site, etc
- system to manage content send in e-mails : image library management , templates email preview, mirror links and group links
- system to rout e-mails and optimize the sending by vendors – ESP search function
- Reporting system to analyse the delivery rate by vendor, recipient, member, IP
- Reporting system to analyse the return path efficiency
- Reporting system to analyse the reputation management of each IP sending the mails
- account management system : management of multiple users
- advances 3rd party plugin services: adstation, indeed, juju, etc
- Fully-featured API : API protocol: REST using JSON
